Nigeria’s Channels Television and The Guardian Nigeria, and Legit.NG are to get YouTube’s innovation funding for news publishers, and this is a welcome development.Continue Reading
YouTube has announced that from December 13 to December 14 2018, channel owners might notice a substantial decrease in subscriber counts as they intend to remove spammy accounts from your channel. YouTube is deleting fake accounts and your subscriber count is about to decrease, big time!Continue Reading
TechCrunch StartUp Battlefield Africa just wrapped up in Lagos, Nigeria,where 15 African startups took turns at vying for the chance to win the $25,000 equity-free grand prize up for grabs, a trip for two to TechCrunch Disrupt San Francisco 2019 and the limelight that comes with the win. Ugandan startup, M-Scan emerged victorious, copping the coveted price, and becoming Africa’s favorite startup.Continue Reading
I have been a Social Media Manager for about 5 years now – that is if I lump in my entire experience in the field – and in about 3 of the 5 years I have worked on digital marketing campaigns for African entertainment content. In this post I will try my best to shed light on my experience in finding a winning formula for marketing Nollywood content online, and consequently, taking African content digital.
First off, I am yet to find a winning formula, disappointing right? One thing I have learned from marketing Nollywood content digitally is that there is no one trick that applies to all. Just like you’d employ different strategies to get a vibrant toddler to eat on time, you’d always have to come up with exciting, yet engaging ways to keep users interested in your content. I will highlight the challenges I have recognized as the most daunting ones, and I will do my best to shed light on how I was able to face these challenges.Continue Reading