Instagram is certainly one of the best platforms for you to promote your content and with the brand new features added to the app now, it is fast becoming the most reliable platform for business owners and brands to market their content. One of such features is the Instagram Stories. Instagram stories are quite similar to the Snapchat stories and can be used to promote content, run quick polls and more, depending on what your marketing objectives are.
Business owners should know that Instagram users are most likely to see your stories regardless of whether they are following your business page or not, this is as a result of the dynamic nature of the Instagram Stories feature. So it is usually in the best interest of brands to carry out a much more aggressive marketing using Instagram Stories. Here are five important reasons why you should consider using Instagram Stories more for your content marketing campaigns.
- Instagram Stories Rake In More Views!
Yes, it is practically proven (I have carried out several experiments), that you get more eyeballs on your content posted to your Instagram Stories than on your regular Instagram posts to your feed. You would need to create content to meet the specifications for Instagram stories to match your original content posted to other platforms. For image posts, create your promotional images in specific Instagram Stories dimensions: 1920x1080px , you can also promote videos using your Instagram stories.
- Real Time Insights
When you use Instagram stories, you get real time insights on the content you have posted. You get to see how many people have seen your post, as well as the number of people who have engaged with your content, and the number of those who have swiped away from your content without taking any action. This helps you decide what sort of content works, and the ones that do not work. It’s a great way to know what type of content you should improve and what content you should change.
- Tools To Increase Engagement
We all want feedback from our audience right? Instagram stories makes it easy for you to achieve that! Using Instagram stories, you can conduct polls and even promotions to reward your followers and fans. Using polls and other tools requires a level of creativity, and so you would want to be very creative with your posts. If you are into fashion for instance, a simple post like ‘What kind of look works for you? ‘Laid Back Chic OR Power Boss Chic’ could be an interesting way to collect information on the kind of content you should post more. Don’t forget that you would also have to be creative with your visuals and images when you use these tools.
- Quick Link To More Content
Using Instagram stories is quite helpful for those who would like to share direct links to more content. This is helpful for brands that want to lead users away from their Instagram feed and straight to a website, video or an online store. You can use the text feature within Instagram stories to design a Call to Action and increase conversions from your Instagram page. I personally use this feature to announce new content and prompt users to #SwipeUp to see more content. Insights make it easy for you to track how many clicks your link got.
- More Impressions & More Value!
Instagram stories help you connect more with your audience and is a great way to market content without cluttering up your main feed. Since Instagram Stories disappear after 24hours, it’s a great way to post and re-post new content without necessarily annoying your followers (you do not want to spam your followers and cause them to unfollow your feed). You can post as many as 5 stories a day, and you can do more, depending on your campaign objective.
Using Instagram Stories is really a great way to engage your audience more, and to increase your conversions and your ROI. What are you waiting for? Get to it right now!