It’s a new year and I hope everyone hit the ground running, because 2019 promises to be a year of opportunities and if you are not ready, you may just miss it! Let’s talk about 5 ways to attract customers to your business online this year, and how you can ensure that you make those conversions when you want them.
First off, I’d like you to assess your business and appraise your sales from over the holidays; if you think you did good, congratulations! If you didn’t, don’t fret, it is not the end of the world, you can surely turn things around in due time.
Take time out to understand the strategies that worked for your business last year, while taking note of all the changes you would need to make in the new year. Anyway, let’s get to it, here’s 5 things you can do to attract customers to your online store/business in 2019:
Help your customers feel good
The holidays are over and most people have spent a lot in the past month. Detty December is officially over, leaving almost everyone reeling and January really just needs to fly by. This may not be the time to push your goods in your customers faces, so you may need to slow down on the marketing.
You should make it a habit to infuse a tinge of motivational and uplifting messaging into whatever you put out for your brand. Help your customers feel good, and get them ready to face the new year in the little ways you can, this helps you stay in their consciousness long enough till their first paycheck of the year drops.
Everyone loves a good offer
Depending on your business, you may need to take into consideration the fact that a lot of people are either heading back to work, or to school. Consider giving your customers an offer they cannot refuse, it could be 10% off something exciting and relevant to their perceived needs, or something better.
The point is to make sure you are helping your customers get more value for the money they are willing to spend.
You have probably read this elsewhere, but it is very essential to add value to your customers. Over time during the year, your old customers and prospective customers alike will need more reasons to continue to choose your brand. One of the ways in which you can add value to your customers in 2019 is to invest in content that helps your customers grow into loyal members of your online community.
Google reports that more consumers have become research-obsessed even about the smallest things, all in a bid to make an informed purchase decision.
You should consider investing in help content, providing insight on things your customers may not necessarily know about your services or products you offer.
Consider doing this in a fun and relatable way to gain traction. Doing more than selling to your customers makes it easy for them to embrace your brand as a holistic part of their lives and will likely get you more conversions than the normal salesman approach.
Give your brand a personal touch
Whether it is in messaging, or in the way you choose to respond to your prospective customers, always add a personal touch. Avoid using bot-like language when responding to inquiries and make sure that your customers feel like they are interacting with a friend when they hit you up.
You can choose to extend this personal touch by attaching personalized notes to orders and encourage your customers to share their purchase experience with friends via social platforms. This will definitely go a long way to improve your online perception and attract more customers to your brand.
Extend Your Online Store Offline
Yes, you have set up your online presence and everything looks good, but does everything look good offline? Most times, customers like to get an offline feel of your brand, as this strengthens their trust and increases their loyalty. The onus is on you to ensure that your brand offers offline the same measure of comfort that your brand offers online.
In 2019, it is important to take the necessary steps to optimize your business for social media and to ensure that you are not left behind by all the emerging trends that pop up from day to day. Make use of the ever evolving features on social media platforms to develop your brand and take it to the next level. I am rooting for you!