Nigerian A-list artiste David Adeleke, popularly known as Davido recently dropped a music video for his latest song titled Wonder Woman, and a few hours after, there was chatter online about the number of views the video had amassed. Davido’s video for Wonder Woman got 1.6M views in 24hrs, and I am going to share my opinion on whether it is true that these numbers are really attainable.
First off, I would like to acknowledge that there has definitely been a growth in the online acceptance of music videos and other body of work put out by Nigerian artistes, with music videos on YouTube amassing as high as 90M views and more, it is safe to say that the world is probably warming up to Nigerian sound.
Back to Davido, his music video for his latest song, WonderWoman seemed to be premium content for online viewers. His video featured women he probably admires from all walks of life, including the mothers of his children and his current girlfriend of the assurance fame, Chioma. Naturally, content like this is every creator’s dream, and should really be an instant hit with viewers, especially as snippets of the video itself were shared to various social media platforms before the full thing was premiered on YouTube.
Really, everyone online – read Twitter and Instagram – sang the praises of O.B.O, as he is popularly known, virtual pats on the back were given for his inclusion of ALL the women in his life in such a warm and celebratory video. Until a series of tweets by famed music blogger Ayo Jaguda dropped:
Even though I personally did not follow the growth of the views of the video as it was published, Ayo’s tweets caused me to go and take a look at the video myself. Truly, the video has racked up over a million views and counting on YouTube! Someone in Davido’s camp must have alerted him about Ayo’s tweets because what followed was a single tweet from the former daring the latter to come to Nigeria, or even Africa as a continent… explosive!
While one can see Davido’s plight, shuddering at the thought of someone casting a bad light on your reputation and integrity with such assumptions as the ones Ayo Jaguda had seemingly made, the YouTuber in me decided to give this a thought; is it really possible for a music video by aNigerian artiste with the same clout as Davido to rack up a million views on YouTube in merely 24hours?
According to the image above obtained from Socialblade, the top 10 videos on Davido’s YouTube channel have views ranging from 99.0M – 3.0M,and these videos were published between 2017 and 2018. Wonder Woman comes in at No. 12 with 1.6M views as at December 11, 2018. At the time of publishing this post, the video for Wonder Woman was trending at #1 on YouTubeNG.
One could easily say that Davido has enough star power to rack up as many views as his video has in the past 4 days since it was first published, and that Ayo Jaguda was just being unnecessarily critical of the video’s content value. However, it would be a flat out lie to simply dismiss the fact that it is possible to “buy views” for a video on YouTube.
Let’s take a look at the main elements of a successful YouTube video and see if Davido’s Wonder Woman checks out on them.
Caption & Title
Davido’s video has a proper caption, and his star power really makes it easy for users to find his content by simply entering his name in a YouTube search query.
While I am not completely sold on his tags, per YouTube standard, I’d say he has built his brand enough to use simple tags like the ones he has used here.
Davido’s Wonder Woman has a concise and well-designed thumbnail that will have YouTube recommending his video to everyone who has previously interacted with his content on YouTube.
Likes and Comments
The Wonder Woman video has been liked by 35,000 users and counting, and video likes boost the visibility of videos on YouTube, making it easy for more users to view the video and probably share it with others.
For context, below is a definition of fake YouTube views from viewsreviews.org
As we have seen, the likes and comments on Davido’s video show that there is a considerable number of engagement on the video that is commensurate to the number of views that the video has amassed, and so, it is most likely that Wonder Woman’s views are in fact real.
Conclusively, I would like to say that Ayo Jaguda’s tweets aren’t to be discarded altogether, as some artistes do in fact, buy views for their videos. It is quite easy to spot a video that has fake views: a cursory look at the elements I have listed above, including likes and comments when measured against the displayed views on a video will help you determine the difference between organic and paid views on YouTube.