Self-acclaimed ‘connoisseurs of the sweet life’, Hans and Rene, are no doubt one of the foremost confectionary brands in Lagos Nigeria, and their treats are absolutely amazing.
I became drawn to the brand especially because of their brilliant use of color and happiness to create a sweet brand presence online that everyone with a sweet tooth could relate to. Read more to find out why I think Hans and Rene has done good as a digital brand.
They Know Their Audience
‘Aint no combo like this Lagos combo’
First off, it is safe to say that the folks at Hans and Rene know their audience, and this reflects a great deal in the confectionaries they create, and the content they put out on their Instagram page. With stores in strategic locations around Lagos, the company has done well to infuse a touch of Lagos in some of the treats they make, and this is genius!
One of the things that attracted me to the Hans and Rene brand was the aesthetics of their Instagram page. The images are so well created and yummy looking, you could almost eat them! No doubt, Hans and Rene aims to keep their customers wanting more, and you experience this the moment you visit their page.
They Are Socially Conscious
View this post on Instagram
Hi Sweeties! Did you know that June is #scoliosisawarenessmonth? Green is the official colour for scoliosis awareness and we’ve made this special Virgin Mojito flavour to highlight this cause. Head to our Radisson and Lennox Mall stores to learn more about this initiative from @beyondacurvedspine. This weekend only! 💚 #knowscoliosis #gelatoforscoliosis
As I always say, I stan a socially conscious brand! Hans and Rene is socially compliant and this shows on their page.
They make it a point to infuse special causes, national holidays, and more to their brand activity online, and this makes them special in my books.
Not a lot of brands are able to make Independence day sound so yummy for kids, and what’s more, treats like this will help kids get acquainted with their cultural heritage.
Finally, a visit to Hans and Rene’s Instagram page will make you feel good! Don’t believe me, check out their page now.