Now that you have decided to launch your business on Facebook, there are key questions that you should ask yourself;
- Is your business page attractive enough?
- Does your page have the relevant information to attract prospective customers?
- Is your page interactive enough to retain your customer’s attention?
- Are your services accessible through your business page?
If you are able to answer at least three of the above questions positively, then it’s okay to say you are on the right track. However, if you can’t confidently answer these questions, then you need to fix things fast! So here’s a list of things you can do to get these off your checklist and use your business page on Facebook the right way:
- First off, set up your page (if you do not have one) on business.facebook.com .
- Get yourself a good graphic designer, and if you cannot afford one, check out this super cool free app, Canva.
- Design a nice logo for yourself if you do not have one to establish your brand identity
- Make sure you fill in the important information about your business, including your business address, contact phone number and email, as well as your web address (if you have one).
- Facebook for Business has a highly functional messaging feature, and so you can set an automated welcome message for whenever a prospective customer wants to make inquiries about your products and services.
- Ensure to always respond to messages and comments you get in time, this helps customers trust your brand more, they will also feel at ease knowing that they are dealing with human beings and not bots.
- Most importantly, ensure you publish posts to your page regularly, so that you will not be forgotten so quickly by your customers.
Now that you have an idea of the things you need to do to set up your page for interaction, here’s a list of things you must NOT do in order to maintain a standard for your brand:;
- Do not use blurry or low quality images to promote your services. Get yourself a good digital camera or a super cool smartphone to take good photos of your goods. (I will publish a post on simple DIY hacks that you could find useful for taking your own photos soon).
- Do not use abbreviations or slangs to promote your products; let your language be as simple as possible so that customers where you are based will understand you properly.
- Do not use photos of goods you do not have, or services you cannot offer; this could damage the reputation of your brand.
- Do not publish posts without a direction; create a content calendar that will help you order your posts in a way that it would be attractive and engaging at the same time.
Facebook for Business is a really great platform to promote your business on if you use it right. Look out for more posts from me on interesting features that would improve your brand’s image and lead to more business for you.