Have you recently started pushing your products and services online through social media? Have you been putting up daily posts and not getting the impact you want? If you fall under these categories of social media users, you need to read this. Before I start, it is important for you to realize that there is no overnight success with social media campaigns. For startups and small businesses like yours, there is no readily available shortcut to getting the best results from social media campaigns. However, you can work hard on getting your posts to the right audience. In the rest of this post, I will explain based on my experience, how to get the best results from social media campaigns for your small business.
The first thing you need to do is study your audience. What do they respond to? What posts get them interested in your page? What type of posts do you get the most “Likes” or “Retweets”? These are very important points to note. You can measure your audience retention through various means provided by the social media apps you use. For Facebook, you need to monitor your “Insights”. There you will find all the information you need to track the progress of your Facebook page. You can tell what demographics your content appeals to, as well as what works and what does not. Twitter has the same function under “Analytics”. These features help you monitor what posts do well, and you can decide to push your posts to a wider audience using paid/targeted Ads.
- Once you have studied your audience, you can then decide who your product appeals to, and where they are located. It is important to produce quality visuals for your campaigns. Avoid using grainy images, as this may put off prospective customers. I will suggest that you hire an affordable graphic artist to help coordinate your visuals. If you cannot afford a graphic artist, you can try your hands on basic photo enhancement applications like Photoshop, and PicsArt. These apps will come in handy from time to time.
Set aside an amount dedicated to Ads. Yes, you are just starting your business, but you do need to invest in paid ads from time to time. The truth is your posts usually only reach a fraction of your friends and their friends. Most times, friends do not have the time to help reshare or repost your services, so it is better that you have a larger audience to work with from time to time. For now, you can try your hands on Facebook and Twitter Ads. While Google Adwords are also a good idea, you may not necessarily need it for your small business. I will even advice that you start with Facebook. I recommend as little as $25 every month on Ads. Depending on how you choose, you can spread this out to suit your campaigns. The idea is to reach as many people as possible.
You can set your desired budget, as seen in this image; you can also select a preferred location and the age demographics that your products and services will appeal to. With as low as $5.00 per post, you can reach over 20,000 with one paid post on Facebook. By the way, recent reports have listed Nigeria and Kenya as countries with the highest number of Facebook users in Africa, this should help you decide where to focus on when boosting Ads.
- Always remember that consistency is key. Be sure to have a schedule for your posts going up any given day, and try not to swamp your followers with irrelevant information. Always keep it simple, and engaging.
- Don’t be afraid to tell people you meet about your business. If you have an online business with a website, dedicate a day in the week to pushing traffic to your website. Make sure to provide the link to your website creatively at the end of each post, so that users will know where to find what.
I hope you find these points useful for your next social media campaign. If you have any questions, or any thing you might want to add to this post, you can drop them in the comment section, and I will do my best to respond in line.