The holiday season is upon us! The year is slowly wrapping up, and no matter where you are in the world, people are beginning to draw up their Christmas lists just in time for the holidays. Find out how you can tap into the holiday frenzy and get your business ready for the holiday season with effective Facebook ads!.
I must say, sponsored ads have become increasingly expensive these days, and it has become necessary to ensure that you are making the best use of your marketing budget, and getting the best ROI. Here are a few tips that will come in handy for your small business while running ads this holiday season:
Forget Google, Focus on Facebook/Instagram
Hey small spender! Your budget is limited and you want to reach as many people as possible right? You should stick to Facebook and Instagram! According to statista.com, there are over 22.4 Million Facebook users in Nigeria alone, and by 2023, that number is projected to reach a whooping 30.4 million! This is a huge market for you, and you can get a slice of this market if you advertise using effective targeting. Google search is great for brands who have lots of ad spend and if that is not you, you need to adapt your budget to the options available.
Find Your Audience
The key to running effective ad campaigns on Facebook and Instagram to understand your audience. For this, it is very important that you set up a Facebook for Business account for your brand. Don’t know what that is and how you can go about creating one? Find out how to here .
Once you set up your Facebook Business account, you can access insights that will help you understand your audience and how best to go about your ads targeting. The Business dashboard provides you with an array of tools to choose from, so be sure to explore it fully.
Configure Your Audience
Now you’ve found your audience, you know where they are interacting with your business from, but may not be sure if they are all interested in the services you offer. Creating a niche audience group is an effective way of ensuring that you are marketing to the right people.
You can further streamline your audience to specific interests and locations, making it easier to serve ads effectively.
In some cases, I usually recommend that small business owners have a little disposable income that can be used to test ads. Running test Ad campaigns can be a great way to understand where your audiences are and what services they identify with the most, making it easy to market your services to them.
Use the Right Creatives
Before you begin your ad campaigns this holiday season, one of the most important things to consider is the creatives you will be using for your marketing campaign. Ensure that your ads meet up with the right specifications and are designed to be effective.
Avoid using images that have too much text, focus more on using images that showcase your products and services, this way, users can easily interact with your ads without getting confused on first glance. To find out more about Facebook Ads specifications, click here.
Your Budget Matters!
Yes, you are a small business and may not really have the luxury of spending as much as $50 per day on an ad campaign, however you should ensure that you try to keep things rational. You can make a great impact with your ads even if you have as low as $10! All you need to do is know how to distribute your ad spend effectively.
For instance, if you have a total ad budget of $20, you can choose to spread your ad campaign over 5 days. This means you will most likely spend $4 each day, and with that, you can get an estimated reach of between 2,100 – 5,600, depending on how attractive your product offers are.
Remember, when operating a limited budget, moderation is key!
Use As Many Placements as Possible!
A mistake that a lot of clients I have worked with seem to make is that they restrict their businesses to only Instagram. While Instagram is cool and all, and seems like it’s the only place you can find your target market, you could be limiting your business a great deal! When you create your campaigns from the Facebook business manager, you get access to the entire Facebook audience network, meaning that your ads will reach internet users beyond even the Facebook platform!
You can access the Facebook audience network (placements) when you initiate your ad campaign on your Facebook for Business account.
This may not be an exhaustive list, but it’s a great place to start if you want to focus on running more effective ad campaigns this holiday season! If you need help figuring it all out, feel free to send me an email on firstname.lastname@example.org