Google has just announced that it would be making changes to google ads solutions in a bid to improve user experience, and also help the marketer. Google is always making changes to its many products, while sometimes these changes aren’t exactly necessary, some are indeed quite needed and long overdue. Here’s a number of things that will change according to the announcement.
Google Adwords Will Be Google Ads
Okay, so Google Adwords is now Google Ads, and you’re wondering, what’s the big deal? Well, it is quite a change. What this change means is that all of Google’s ads solutions will now be found under one ads platform. Sridhar Ramaswamy, Senior Vice President, Ads & Commerce at Google writes that:
“The new Google Ads brand represents the full range of advertising capabilities we offer today—on Google.com and across our other properties, partner sites and apps—to help marketers connect with the billions of people finding answers on Search, watching videos on YouTube, exploring new places on Google Maps, discovering apps on Google Play, browsing content across the web, and more.”
Google Ads will also serve to help small businesses get the most out of their ads spending and better return on investment while doing very little work. With new campaign types like Smart Campaigns, small business owners will be able to get the right results for their campaigns while staying true to their campaign goals.
Double Click and Google Analytics 360 Suite is Now Google Marketing Platform
Digital marketers can now heave a sigh of relief as Google’s ads buying and marketing platforms will now be under one google market place. As part of Google Marketing Platform, the company has also announced Display & Video 360. Display & Video 360 will bring together features from DoubleClick Bid Manager, Campaign Manager, Studio and Audience Center to allow creative, agency, and media teams to collaborate and execute ad campaigns end-to-end in a single place; cool right?
Google Ads Manager
In a bid to help advertisers meet their programmatic needs while managing their businesses in a simplified and yet efficient way, Google has now brought together DoubleClick for Publishers and DoubleClick Ad Exchange in a complete and unified programmatic platform under a new name–Google Ad Manager.
With this change, Google will be doing more for partners, — earning them more money, more efficiently, wherever people are watching videos, playing games or engaging with content, and however advertisers are looking to work with them.
To read more about the new changes on Google Ads, you can visit the Google blog here.