Powerpoint proposals are one of the first steps towards getting that dream client. Here’s tips on how to design an attractive powerpoint proposal to create the best first impression and land that account or client.
The major things that differentiates a good proposal from a bad one is the content and design. These 11 tips put together by Visage will help you create the most attractive proposals that can help you secure that client in 2019.
Drop the Stock Template
Using the slide themes included in your software is literally presentation death. They are not only overused, but most are boring and usually pretty ugly. Create cleaner presentations by starting with a clean presentation and building from there.
Avoid Using More than 6 Lines of Text
Throwing too much information into one slide will completely undermine its purpose. Remember: Your client has to process everything you are trying to pitch while they view your slides at the same time. Keep it simple.
Ditch the Bullet Points
Too many presentations are bullet point crazy. No one will remember 10 bullet points, but they will remember 10 compelling slides. Use each slide to build your case and incrementally tell your story. (Consider your slides to be an outline for what you’re saying.) Try to share one idea per slide.
Use Sans Serif Fonts
With typography, ensure to go for legibility over fun. While you can use a creative font for a slide title, try to avoid using it for body text. Stick to clean, traditional typefaces like Avenir. And if you’re using a dark background, make the text bold for readability.
Use Appropriate Font Sizes
You may be designing your proposal on a laptop—and that’s a much different size than the final presentation screen. When sizing your fonts, keep in mind that the text should be large enough to be read by the person in the back of the room.
Maintain a Strong Contrast Between Text and Background
In order for your message to pop, you need a high level of contrast between your text and the background. If your background image features a lot of variation, portions of your text may not be legible. In that case, a stylish bar of color behind the image can bring the legibility back while adding visual interest.
Don’t Use More than 5 Colors
A harmonious palette can easily enhance the look of your entire presentation. No need for complex gradients or textures here; you can get excellent results with just the right colors. Use a tool like Adobe’s Kuler or a site like COLOURLovers to choose a good selection.
Use Contrasting Text Colors to Draw Attention
It’s like bold and italic, but better. Use a single color in your selected palette to emphasize important points in your text. However, make sure not to overdo it.
Use Single Images
Images sure do help make your proposal more visual, however, make sure you don’t get carried away with using too many on one slide. It’s a proposal, not a photo album. Limit your designs to a single image with simple or no text.
Use Visuals to Increase Emotional Appeal
Visuals are there to help support your message; they can enhance comprehension, retention and elicit an emotional response that increases impact. Try to use powerful visuals to get your point across. You can get free stock images or take some of your own to make your proposal look at fresh and appealing as possible.
Stop the Transitions
Finally, there are plenty of clever transitions built into most of the presentation software available today, but most quality presentations do well to avoid any distracting transitions. Stick to simple transitions if you must use any.
No matter how small the client may seem, make sure your proposal is designed well enough to catch their attention and show that you are indeed the best hand for the job.