If you are an upcoming and growing musician in Nigeria, you will agree with me when I say it is tough to promote your craft to people. It takes a lot of persistence for your efforts to yield, and sometimes, you may be discouraged. If you want to take your music from Nigeria to the world using social media tools, this article is for you. Here’s how to promote your music in Nigeria using social media.
Discovered Your Sound? Now Create a Brand
One thing I have come to notice about the typical Nigerian upcoming musician is that everyone has a style. That’s a good thing, but if you do not learn to identify your brand as an artiste and create a community around it, then you may get frustrated.
First things first, create social media pages across ALL the popular social media platforms you know. A number of Nigerian artistes seem to only create pages on Instagram and Twitter and Soundcloud, and somehow always seem to neglect Facebook; this is a very bad idea. In the coming years, Facebook will be a force to reckon with in audio visual content, and it is best that your brand is well represented on the platform to take advantage of its over 26 Million Nigerian users and more.
Creating your social pages is the first step towards curating your brand as a musician, don’t take it lightly.
Optimize for Social
Whether you are an upcoming musician, or you already have fans, it is very important to keep your social media pages pristine and well optimized. For music lovers like me, colors and lovely visuals played a part in drawing me in and making me fall in love with most new artistes I enjoy listening to at the moment. Pay special attention to the appearance of your entire brand online.
Here are a few of my favorite profiles of Nigerian musicians.
Your social links must be regularly updated to reflect new music you have, as well as other promotion-related content. Remember, keep it simple.
FAMZ like you have never FAMZED before
Okay, so if you are Nigerian, I assume you are familiar with the word, “famzing”. It’s literally you doing everything to get noticed by that big brand, that popular music influencer, and so on.
As an upcoming musician, you want to be noticed by everyone, and so you need to take out time to find out what influencers are popping and what not and try to get them to notice your craft. Using your already created Facebook, Twitter and Instagram accounts, you can tag them on your music, your art, whatever it is you want to put out. Hopefully, someday soon they will notice and in turn promote you.
Interact with your Followers
Social media platforms have evolved so much these days that interaction should be a walk in the park for you as an upcoming musician. On Instagram especially, you have Instagram Stories, Polls, Music Sharing features, Q&A, Live sessions and more. These features, if used right can help you grow your fanbase exponentially.
As a Nigerian musician, your aim should be to create an unforgettable musical experience for your existing and potential fans, and a well-crafted interactive strategy can help you achieve this.
Use YouTube Strategically
I decided to make this a separate point because it is very very important. At the moment, reports show that YouTube surpasses music streaming giants Spotify and Apple Music in music streams, making it the biggest platform for music streaming in the world. You should definitely be looking to tap into this market, and guess what, it’s absolutely FREE!
The best way for you to use YouTube as an upcoming Nigerian artiste would be to make your music more accessible and relatable. Use Canva or any other free image creation tool to create neat thumbnails and art for your YouTube channel, and be sure to see what other artistes are doing. This would go a long way to inspire you to make your own brand as visually appealing as possible.
If you do not have a music video yet, you can create a lyric video just to ensure that your content gets as many plays as possible. As more fans discover your music, your fanbase will continue to grow as long as your music is great, of course.
Do Covers of Classic Nigerian Songs
I keep telling anyone who cares to listen, some of the most successful brand strategies in the Nigerian space have been those that targeted nostalgic feelings among Nigerians at large. As an upcoming musician with great talent, this is something you should look into for the growth of your YouTube channel.
Consider making covers of some of the most popular Nigerian classics to warm your way into the hearts of potential fans. Your creativity and ability to deliver on the covers you make would help you grow your fanbase steadily and gain you a loyal following online, and subsequently, offline.
SHARE! SHARE! SHARE!
It is not enough to simply make your music and upload it to social media and just “leave it to luck”. You need to be passionate about your sharing your music.
Every Whatsapp conversation is an avenue to share your music. You can also make it a habit to drop links to your songs under the comments sections of YouTube videos that are relevant to your kind of content, Twitter threads, Facebook posts and more.
Yes, it is easy to get lost in the sauce of trying to ‘make it’ as a Nigerian musician and dabble into a lot of ‘quick fix’ promotional methods. However if you take your time to explore the many features of free social media platforms, you may not need a major record label to help you ‘blow’, all it takes is extra effort and dedication.