It’s the most wonderful time of the year, and it is certainly the best time to attract the best customers who will be searching for the kind of services you offer for the festive season. By now, I expect that a good number of you – small business owners – would have found your way around managing your Instagram and Facebook Ads yourself, and so I am only here to give you a few tips that will make your holiday ad spend worth it. Continue reading to find out how to run ads effectively for your lifestyle brand this holiday season.
Yes, the holidays are here, and you want to reach as many prospective customers as possible, so you earmark a tangible amount for your ads spend, either by Instagram and Facebook Ads, or by social media buying,using influencers. Whichever way you want to go about it; here are a few universal rules you should consider before running your ads.
Targeting is Key
Know your target market and stick with it like glue! Now is not the time to start trying to latch onto whatever hot topic is trending on the internet with the hope of magically warming your way into people’s consciousness. Be intentional about your target market – the people who you want to reach – and go for them. Remember, this also applies to using influencers, be sure to only buy ads on pages that will yield conversions for you.
Offer Only Services You Can Provide
It is not enough to boost your posts on Facebook, or promote visits to your page on Instagram when you have not ensured that you can match expectations. I have noticed that a lot of small business owners have problems with delivering on their promises when they run ads, do not be one of those people,make sure you are only running ads when you can deliver. Remember, first impressions will go a long way to convert that one-time user into a returning customer.
Optimize your Captions
You will be tempted to add multiple exclamation marks to your ad’s caption this holiday season, don’t do it. Yes, you are probably having sales and slashing your prices, but you don’t need to shout about it.Ensure that your captions are neat and concise so that your ads will perform well. Sometimes using multiple hashtags can also be a problem for your ads when you choose to promote an old post – always make sure you edit your caption before hitting “promote”.
Monitor Your Ads
Sometimes, we are tempted to just set up ads and lie in wait for the magic to happen and the customers to start rolling in, sometimes it does not happen that way. Once your ads begin to run, be sure to check on your ads to measure what works and what doesn’t. This way you are on top of your campaign and can tweak whatever needs to be tweaked now and then. Remember, the goal is to run ads effectively while minimizing cost.
There is a lot more that goes into managing your ads spend during and after the holiday season, however these should do for now. If you have any specific questions on how to further optimize your ads for your business, feel free to drop your questions below.