So you have started telling your friends about your business on social media, and you have been using your personal account for starters. It is not a bad idea to begin your brand’s social media campaign from your personal accounts, in fact, it is better to start that way so that your friends will be able to identify your brand as authentic. After earning the trust of your friends, you should consider starting social media accounts/pages for your brand. These accounts you will start will help your brand grow as a business on social media. It also helps you focus on your goals for your business; today I will be doing a short tutorial on how to set up a page for your business on Facebook.
First, you need to visit Facebook For Business to have a good idea of what you can do with your brand on the site. I have embedded a short tutorial video posted by Facebook on how to set up a Facebook page on this post. Setting up a page is easy, and it only takes between two to five minutes, depending on the speed of your internet connection. Find out how to set up a page for your business on Facebook below:
- Create a page from your personal Facebook account. Click on the arrow by the side of your profile, you will get this – click on “Create Page”.
- Choose what category your business falls under. You need to have a clear idea of what your business is about, this helps you determine the audience your products will appeal to.
- Choose a specific industry your business falls under.
- Enter the required information and you are ready to go!
Having a Facebook page is very important because you will be able to run marketing campaigns for your business from time to time using only your page. You will also be able to interact properly with your existing and prospective clients online using your page manager. Facebook for Business also allows more than one person to run a page, you can add whoever you want to your page manager as long as they have admin roles they help you with. This makes it easy to keep your page active when you are not available to post by yourself. You can also schedule posts using your page manager.
If you have a hectic work schedule, and still want your customers to know what’s new with your business, you can arrange your posts and schedule them for when you want them to go up. This helps a whole lot, because you can set your posts at night and go about your 9-5 job while your small business is taken care of online.
So, if you are reading this post and have not created a Page for your Business on Facebook, go ahead and follow these steps. I hope you find them helpful. If you have any questions, or will like for me to give you more pointers on how to run a successful page for your business on Facebook, send me a mail on email@example.com