Hello! How was your weekend? I was going through my first post where I talked about social media do’s, and I felt it was necessary to do a post on what exactly you can post as a small business owner on social media. I am going to try to give you ideas on what can work for you, feel free to work around these ideas and give me feed back when you can.
The first thing you should consider when trying to decide what to post on social media is what you do. What kind of services do you offer? What sort of crowd do your services appeal to? These are salient questions you should ask yourself before posting anything on social media. For starters, I will advice that you create a schedule of posts to guide your daily social media routine. While you can decide to be spontaneous with your posts, it is important that you have a plan, so that you can focus on passing your message across without seeming unprepared.
For every day of the week, the audience you are trying to appeal to will certainly want something new. Start with something inspiring and motivational either at the beginning of the week, or at the beginning of the day. Personally, I try to use inspirational material that makes my audience feel better about themselves, most times I use materials that makes them consider the idea of patronizing the services I offer. This makes it easy for them to identify with your brand and the positives it offers. For example, a fashion based business could post something like this:
The image not only encourages the audience not to be a “Quitter”, it also adds an element of the business of fashion in it’s appeal. So a prospective customer might just want to see what your brand is made of.
Your posts have to be creative and brief. While for social networks like Twitter, you can explore using simply text when you post, you should ensure to add visuals to your posts. For this purpose, it is important that you have good photos of your products/services. People generally react faster to images/short videos than lengthy text (Yes, most people are that lazy). You should think of creative ways to sell your products and services without necessarily bugging your audience. You can make use of an image like this:
Here you can clearly see the products offered, your text can then include something persuasive with a link to where interested buyers can purchase it. If you do not have an online store, you can add the address where your products can be bought to the text, so users know where they can get them.
From time to time, you should seek out more creative ways to engage your audience. On Twitter, you can make use of active RELEVANT hashtags to further push the organic visibility of your brand. So if you are a fashion line, be sure to add #Fashion to your posts. (Remember Twitter allows you just 140 characters, so you have to remember to be creative with it). You can also search for conversations on Twitter relating to fashion, or whatever service it is that you offer. The key is to be in as many people’s timelines as possible, so that your services can be visible to those who will patronize you.
This is all I can think of for now, I need to get to work. 🙂 If you feel I missed anything, feel free to chip in on the comments section. Let me know what you think!
Till next time, it’s Social Girl! xo