YouTube has finally rolled out its in-app community engagement feature, and its really good news for creators. Now, creators can get to interact in real time with fans and commenters in real time; yes, its your YouTube Community Unlocked!.
Last week, I got a notification from YouTube announcing that I had unlocked my community feature, and it was the most exciting thing ever! I immediately began to think of the new ways in which I could engage fans on the YouTube channel I currently manage, and I came up with a few ideas that I think would be useful for other creators.
The new community features allow you to post pictures, videos and conduct polls on the go, creating an avenue for you to engage your fans on YouTube and interact with them socially like you would on your social media pages.
Clearly, YouTube is done with having a major part of referral traffic coming from social networks, they want the interactions right there on their platform and it means more interactions for creators to manage!
Wondering how you can make your YouTube community interesting and engaging? I’d say the first thing to do is to name your community! If you are celebrity with a catchy first name, you can call them your personal stans, (Like Beyoncé has the Beyhive). The point is to look for a catchy name that makes your fans feel like they are part of the coolest group on the internet!.
It is a cool ice breaker to find out where your fans are from. Yes, you might have done this countless times in your video description, however, you need to remember that some people do not read these things.
The YouTube community is thus your best option for finding out where your fans are from. This even gives you real time insight on where your views are coming from, and it helps you create content with these things in mind.
Polls are the best way to engage your fans, so its so cool that YouTube has added that feature to the community. (Move over, Likes and Unlikes!) Now you can run weekly or daily or monthly polls – which ever works for you – around your content and keep your fans engaged.
This also makes your fans feel like they are part of the decision making process that fuels your production and content. Keeping your fans in the loop keeps them interested.
Finally, YouTube demands more creativity from you! It is now time for you to rethink your YouTube strategy as a content creator, and this would involve ensuring that you remain at the top of your graphic design game!
You need to be so creative with your community that your fans would share your content with others, never underestimate the power of sharing!. You can also upload videos to your YouTube community (haha Instagram), the only snag is, the videos have to be hosted on the platform.
If you are a YouTube creator, drop a comment below this post with other ways you think creators could engage their communities! Also, feel free to share your YouTube channel so I can subscribe to your channel.