Yesterday, Facebook did something most small business owners would be happy and, well, sad about. You know how you could never really tell if people really really liked your services or posts about them, simply because all you could see was the LIKE button? Well, that has changed now. Facebook has switched things up; you can now see real time reactions to posts that you put up on the app. This new feature enables your fans to give you real time reactions to your services, which means you can quickly tell what works and what really doesn’t.
Our reaction to this new feature is simple, WE LOVE IT! For the small business owner, this feature will save you the stress of going very deep into your page insights to see what works and what does not work for your page. You will be able to decide what strategy puts users off and what makes people take action on your page. This feature will potentially increase engagement on your posts, so you might want to pull all stops to ensure that it works in your favor.
The downside to this feature could be the emotional stress of having to deal with potentially negative reactions. Well, I have one advice for all who will read this post, don’t let the negative reactions to your posts get in the way of pushing your brand with all you’ve got. Ensure to engage your fans as much as possible, using interactive visuals as well as call to action features provided by Facebook.
Summarily, the new Facebook reactions are simply analytics made easy. Check it out Here