It’s the most wonderful time of the year, and it is certainly the best time to attract the best customers who will be searching for the kind of services you offer for the festive season. By now, I expect that a good number of you – small business owners – would have found your way around managing your Instagram and Facebook Ads yourself, and so I am only here to give you a few tips that will make your holiday ad spend worth it. Continue reading to find out how to run ads effectively for your lifestyle brand this holiday season.Continue Reading
I have been a Social Media Manager for about 5 years now – that is if I lump in my entire experience in the field – and in about 3 of the 5 years I have worked on digital marketing campaigns for African entertainment content. In this post I will try my best to shed light on my experience in finding a winning formula for marketing Nollywood content online, and consequently, taking African content digital.
First off, I am yet to find a winning formula, disappointing right? One thing I have learned from marketing Nollywood content digitally is that there is no one trick that applies to all. Just like you’d employ different strategies to get a vibrant toddler to eat on time, you’d always have to come up with exciting, yet engaging ways to keep users interested in your content. I will highlight the challenges I have recognized as the most daunting ones, and I will do my best to shed light on how I was able to face these challenges.Continue Reading
YouTube has finally rolled out its in-app community engagement feature, and its really good news for creators. Now, creators can get to interact in real time with fans and commenters in real time; yes, its your YouTube Community Unlocked!. Continue Reading
Instagram has launched a new feature that lets users ask you questions in real time on Instagram stories and this is definitely good news for every small business owner. Continue reading to see how Instagram’s question feature is the engagement tool your business needs!. Continue Reading
Google has just announced that it would be making changes to google ads solutions in a bid to improve user experience, and also help the marketer. Google is always making changes to its many products, while sometimes these changes aren’t exactly necessary, some are indeed quite needed and long overdue. Here’s a number of things that will change according to the announcement. Continue Reading
Remember when I said it is the year of Video? If you didn’t read that post, you should check it out HERE. It is the year of video and the team at Instagram is not playing!, I have taken time out to download the app and study it properly, and I have decided to share 5 creative ways I think Nigerian creators can make use of IGTV, Instagram’s long form video feature.
Yes, we love video, and yes, it is really an exciting thing to be able to create longer videos for Instagram, but there is a slight snag, you need to be creative about how you choose to use this new feature! Continue Reading