2018 has indeed been a great year for video, with Google reporting that 70% of shoppers say they are also open to learning about products on YouTube from brands. Storytelling is a key part of the success of video in 2018, and I strongly believe more businesses should invest in this method of creating content. Here’s how storytelling will boost your brand online in 2019.Continue Reading
TechCrunch StartUp Battlefield Africa just wrapped up in Lagos, Nigeria,where 15 African startups took turns at vying for the chance to win the $25,000 equity-free grand prize up for grabs, a trip for two to TechCrunch Disrupt San Francisco 2019 and the limelight that comes with the win. Ugandan startup, M-Scan emerged victorious, copping the coveted price, and becoming Africa’s favorite startup.Continue Reading
I have been a Social Media Manager for about 5 years now – that is if I lump in my entire experience in the field – and in about 3 of the 5 years I have worked on digital marketing campaigns for African entertainment content. In this post I will try my best to shed light on my experience in finding a winning formula for marketing Nollywood content online, and consequently, taking African content digital.
First off, I am yet to find a winning formula, disappointing right? One thing I have learned from marketing Nollywood content digitally is that there is no one trick that applies to all. Just like you’d employ different strategies to get a vibrant toddler to eat on time, you’d always have to come up with exciting, yet engaging ways to keep users interested in your content. I will highlight the challenges I have recognized as the most daunting ones, and I will do my best to shed light on how I was able to face these challenges.Continue Reading
YouTube has finally rolled out its in-app community engagement feature, and its really good news for creators. Now, creators can get to interact in real time with fans and commenters in real time; yes, its your YouTube Community Unlocked!. Continue Reading
Instagram has launched a new feature that lets users ask you questions in real time on Instagram stories and this is definitely good news for every small business owner. Continue reading to see how Instagram’s question feature is the engagement tool your business needs!. Continue Reading