Today I want to talk about social media apps that can be useful to you as a small business owner. For those who already have an idea what apps they should be on, good on you. If you are new to the business of brand exposure through social media, then you need to read this. The first important thing you need to know about making your brand visible online is this: YOU DON’T HAVE TO BE ON EVERY APP. Yes, I had to literally scream that out, I will try to explain why in the rest of this post.
Let me start with applications you should consider for your business. Here’s a list of good social media apps that you should consider putting your business on.
- Facebook – I am pretty sure everyone who reads this article has heard of Facebook. Even if you have not created an account on the app (and that will be outrageous) , you certainly have an idea what the app is about. Facebook is an awesome platform for you to showcase your business, and it is even more fabulous that you can share your business with friends. Facebook also provides you with an avenue to reach more people outside your circle at a fee.
- Twitter – This is one of the coolest apps ever. First you have to create an account, and then tweet fun stuff about your business and products you have/services you offer. Twitter allows you to post images and videos alike, so you can always use this to your advantage. Like Facebook, Twitter also provides you with an avenue to reach a wider audience at a fee. However this service is not fully available to individuals in Nigeria, so you will have to go through an agent.
- Instagram – This is an awesome app for all businesses really. All you have to do is take awesome photos of your products with creative captions, and you are well on your way to start-up success.
- Pinterest – Pinterest is also a good app to promote your business on.
- Youtube – For a startup, Youtube might not be one of your first options when trying to push the visibility of your brand. In fact, these days Facebook and Twitter could help your business go viral faster. However, Youtube remains the biggest video platform to push your products and services.
There are a host of other social media apps out there that you can use for your business, depending on what you do, but these are some of the most important ones you need to be on. I mentioned earlier that you do not have to be on every app, here is why: you have to create accounts you can successfully manage. Consistency is key in the use of all social media applications, and so you do not want to create multiple accounts on apps where you never post updates. I will recommend that you focus on the big three: Facebook, Instagram, and Twitter as they provide you with all you need to make your business go viral.
Asides social media, you should also consider running a blog (if you do not have a website). The aim of your blog should be to provide extensive information on your products (for those interested in reading). You can also start discussions around the services you offer, encouraging people to suggest how you can do better at what you do. Like I said in earlier posts, the key to connecting with your audience is to be creative with your posts, whatever services you are offering, have fun with it!
Till next time, it’s Social Girl! xo