Social media is becoming more important as the years go by, and in 2016 it is important to up your game to increase the visibility of your business online. In previous posts I have stressed the importance of building online communities and fans for your brand through constant interaction. I have also talked about the importance of making the most of the most relevant social platforms for your business and the need to avoid following the crowd and wasting efforts on platforms that do little or nothing to further your brand’s interests. There is a need to take a much more pragmatic approach to social now because a lot of brands have now realized the value of social media and are doing all they can to stand out. What can you do to stand out this year? Find out in the simple tips I will list below:
- Measure your social influence – Using analytics provided by social apps or third party applications, decide which platforms work best for you. Focus on carving your niche on those platforms and making the most of the audience there.
- Know your audience – It is important to know what sort of content holds the interest of your audience. Do they respond more to visuals than texts? Do they like to be inspired? What time of the day are they likely to be online? These details are very important, study your audience and tailor your content to their online behavior.
- Create, and create some more – Work on creating valuable content for your audience. Think of creative ways you can share your products and services to your target market to keep them engaged and interested in your business.
- Interact – Interaction is very important for your business on social media. Think of creative ways to interact with your audience to ensure brand awareness. This also helps your audience to find your brand more relatable.
I just discovered a cool new application you will find useful for designing images for your social media campaigns. Check out Canva . This online application lets you design cool images using beautiful preset images and fonts; you do not need to be a professional graphic artiste to use this, so have a go at it!