For your small business, it is very important to make use of all social media channels to publicize your services. The most popular social media platforms like Twitter, Facebook, Instagram and others are used by a lot of brands to push services and it is working fine for most. When it comes to advertising on these social networks, you can decide to make it organic, (i.e, build an online community from scratch and sell your services to them) or pay for ads using the ads services provided by these platforms. There are however cheaper avenues that you could explore as a small business owner to reach a good number of people with your products.
If you use short messaging applications like Whatsapp and BBM, you are probably no stranger to Broadcasts. A lot of people use broadcasts for a lot of functions, including spreading information, selling products, peddling gossip, and a host of other things. Broadcasts are very crucial to the spread of information in this day and time and the service has been abused in the past by some users. You can make use of Broadcasts to sell your products and services to a wide network of people. The beauty of broadcasts is that you get to interact first with your own personal network of contacts, who in turn share your products to others, and this could have a positive impact on sales of your products and services. The downside to Broadcasts, however, is the tendency for them to get a tad annoying. A particular message can go round and round a particular circle of contacts, and when these messages are not properly presented, they tend to annoy receivers who end up not passing the message along. So if you are already using Broadcasts to sell your products, or would like to explore the option, here are a few tips you might need to effectively make use of Broadcasts on whatever social messaging app you decide to use.
- Make your messages short and simple. – A lot of people do not have the time or patience to read lengthy text and usually get bored when you go on and on. Keep your offers simple, be creative with your words.
- Make use of CTAs – After each short and simple message, you can encourage users to share your broadcast in cute ways. Use “Call To Actions” like ‘Please share’, or ‘Please Rebroadcast’ so the message goes around.
- Don’t Bombard Your Contacts – Avoid sending too many messages at a time. You can line up messages to go out say twice a week. Try to also strike up conversations with your contacts about your products so they don’t feel like you are just dumping messages for them to sift through. Engage!
- On Whatsapp, you can select the contacts in your broadcast list, this enables you to send photos with short descriptions. You can decide to send just awesome photos of your products.
Try using broadcasts along with your social media efforts to push your brand to get maximum results for your small business. Remember the key is to get the maximum results while being cost effective at the same time. If you have any comments, kindly post them here. You can also send an email on firstname.lastname@example.org if you have any inquiries.