When promoting your business on social media, it is important to connect with your audience. As I have said in earlier posts on this blog, your business assumes a much more relatable appeal to users when you connect with your crowd. Avoid putting up posts aimed solely at only advertising and literally shoving your business in people’s faces, try to entertain while at it! One way you can achieve product placement as well as audience retention for your services online is by using gifs.
More brands have realized how important Gifs and Memes (pronounced mims) have become when it comes to product placement. Gifs and Memes make it easier for your audience (people are naturally moved more by what they see) to connect with whatever message you are trying to pass along, and with a little luck, helping you spread that message to more people. Social media apps like Twitter have now incorporated Gifs to the online experience, including a Gif keyboard to posts, now you can express yourself with words or a simple Gif.
With a feature like this, Twitter has made it easy to express your creative side as a business owner and connect with more people. You can now replace your lengthy texts and links to witty, timed messages to draw more people to your content.
While there is no Gif Keyboard on Facebook like on Twitter, you can copy links of Gifs you love and would like to use and post them to your page.
On Instagram, apps like Boomerang are quite perfect for you. Boomerang helps you make 5 second videos, this will help a great deal when creating short engaging clips to retain your audience.
So the next time you have anything to say about your product or service, try a Gif!