2017 has been quite an eventful year in the world of social media apps with new features and updates on social media platforms like Facebook, Twitter and Instagram + Snapchat. One striking thing to note on all social media platforms is the gradual shift to video content, and this largely shaped the way brands were represented online this year. Facebook introduced 360 Videos, Live Videos and the Stories feature, which can also be seen on the Messenger app.
On Instagram, Live videos became an almost instant hit, with Instagram Stories emerging as a strong contender where Snapchat once ruled supreme.
On Twitter, the death of the Vine did not deter brands from creating engaging video content to serve their communities on the platform, with sensational artistes like Big Shaq emerging from viral videos posted on Twitter and other platforms for video content.
Videos are definitely one of the most immersive ways to share and discover content online, and as such, it is very important for your brand to key into this growing trend come 2018.
Here are a few tips on using the power of Video to shape your social media marketing plan for 2018:
Depending on your social marketing objectives in 2018, you might want to consider using the LIVE video feature more on either Facebook, Instagram or Twitter.
This feature makes it easy for your fans to put a face to the brand, and so it is necessary to think of creative ways to engage your fans using the live video feature.
Instagram Stories Get More Views
On Instagram stories, you get to post branded images and videos that can serve to persuade your fans and followers to take action on your content.
Your social media marketing plan for 2018 should definitely include content tailored for Instagram Stories. This form of marketing would be awesome for bloggers, e-commerce sites or video content creators who seek to direct their fans from their social media pages to their websites. The key is to maintain engaging content on your platform.
Be sure to check out the appropriate design requirements and recommendations for your creatives. You can check that here.
Boomerangs On Instagram are LIT!
If you haven’t made a boomerang video to promote your brand on Instagram, then you are definitely doing it wrong! Boomerang videos are a fun and creative way to engage your audience on Instagram. This is a feature you should consider for your social media marketing plan for 2018.
More Video Ads Please
I have noticed that a lot of brands are still fixated on using video ads only on YouTube and this is not the best strategy to adopt come 2018. To reach a wider audience with your awesome content, you should invest in video ads on Facebook, Instagram and Twitter.
Video marketing in multiple formats at the regular interval will be the hottest trend of 2018 and you do not want to be caught unawares, the future is increasingly video people, catch up!