Facebook’s Instagram for Business recently introduced a new feature on the app that helps users tag business partners on posts within the app. The same feature was introduced on Facebook earlier in the year and is now available for users in Nigeria. These new tools and policies introduced by Instagram will guide the way users tag branded content on the app – this is a welcome development, considering the way Nigerian brands promote content via the app.
Users will be able to discern between which posts and instastories are sponsored content as agreed between businesses and content creators. This means that ads will be clearly distinguished from normal posts, and users will then be able to decide what followers to keep and what followers to avoid – to avoid spamming.
This is good news for Nigerian business owners as well, as the new feature allows creators and business owners be able to track insights on the particular posts that they have up. This means that business owners will have more control over the metrics and can actively decide what works for their brand, and whether continued partnership with a particular creator is a financially wise decision.
To read more on how to enable the new feature, click here.